Somewhere West of Lake Michigan...
b. November 21, 1882- d. December 29, 1958
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Ned Jordan joined Thomas B. Jeffery & Co. late in 1905.
- Secretary and General Sales Manager
Ned
Jordan was one of the earliest and most flamboyant of advertising
copywriters in the still-growing automobile marketing arena.
He was ahead of his time in the idea of niche marketing to upper-class women, and in developing a compact car, the Little Custom.
Rambler advertising took a decidedly different turn once Ned Jordan came on board. He is the one responsible for the famous 1905 Rambler "One Arm" ad, which pointed out that Ramblers were so easy to operate, even children and those with one arm could drive them.
1905 Rambler Surrey Type One magazine ad
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1905 Rambler Surrey Type One magazine ad
Click here for a high-resolution version --->
This is probably Jordan's most famous piece of work, from June, 1923. This is the famous "Somewhere West of Laramie" ad.
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This is the 1927 Little Custom Sedan, generally regarded as the car that killed Jordan Motor Car Company. That and the 1929 Stock Market Crash. Oh, yeah, and Ned's drinking, too. Not a good mix.
